I have ideas. I make things. I make sense. I make value.
I help brands find spaces and contexts where they thrive.
I'm a Creative Director and Writer with 15 years of experience across social, digital, content, experiential, broadcast and brand. I've worked on global brands and local ones, B2C and B2B, CPG and IT, scrappy opportunities and long-running, multi-series (re)programmable platforms.
The through line is always the same: find the most interesting space between the rational and the emotional truths, then make something in that space that earns attention and rewards those that give it.
My outputs include brand platforms, campaign concepts, copy, content, decks, strategies, original characters, experiences, songs, series, social posts and IP. I lead teams and do the work. I mentor and I make things. I use AI actively as part of the creative stack. It empowers me to go deeper faster and build more into ideas than ever before. I've won a Clio for directing broadway talent to do a hundred songs and dances for small businesses, and won a holiday season by serving 1,500 tacos to journalists who had to be at the office on Black Friday. Both mattered.
I don’t see conflict between creativity and creating value. The one does the other more effectively. I love to discuss, debate and iterate until "could" becomes "should." and ideas are undeniable.
If you’re interested in turning brands into narratives, stories and experiences people can internalize and act on for real-world value, I'd love to talk.