AAF: GREATNESS CAN'T STOP — Bo Jacobson / Creative Director, Writer

Bo Jacobson / Creative Director, Writer

Have ideas. Make things. repeat

In 2019, upstart football league Alliance of American Football wanted to make a powerful impression with prospective new fans, and remind people that football season didn’t have to end at the close of the NFL season. Prior to launch, we teased the new league with a video featuring some of the NFL hall-of-famers that were supporting AAF.

For the official launch, we took that same “Can’t Stop” language and attitude to tell a story of doubt and perseverance that set the stage for the kickoff of the (ironically short-lived) new league.