In a redesign of hiddenvalley.com, we wanted to move them away from grandma’s kitchen, and bring their mantra of “simple goodness” to life in a way that appeals to millennial moms.
We cast real moms from a diverse set of backgrounds, each of whom had a personal and powerful connection to family mealtime, even though it means planning around schedules and homework and all the distractions that modern life brings.
Through their stories, and their families’ favorite ways to enjoy Hidden Valley Ranch, we brought forward a more real, more relatable, and ultimately more engaging vision of Hidden Valley.
