Kingsford Country is a concept we introduced during a website redesign. The idea is that when you smell smoke rising from coals and see it drifting over the hedges or off the balcony, you’re in Kingsford Country.
The resulting Kingsford.com featured a darker, richer look and feel, and a graphic style that has since organically permeated the brand throughout all marketing channels.
To support the new site experience, we developed how-to guides and videos on fire management and grilling techniques to help newbies have a great experience with cooking over coals, and give regulars pro tips on grilling for real.
