CRAFT BY WORLD MARKET — Bo Jacobson / Creative Director, Writer

Bo Jacobson / Creative Director, Writer

Have ideas. Make things. repeat

Craft was developed without a specific client ask. The proactive proposal supposed that the increasingly popular trend of “pre-suming” would be relevant to World Market customers, and to the handmade items available at World Market.

This model, popularized by sites like Kickstarter and Indiegogo, and through which shoppers can help the unique and small-batch items they want get made, blurs the line between customer and creator, and sparks a more personal connection between people and the items they support.

For World Market insiders–members of their Explorers group–the experience transforms a mere purchase into something more like digital patronage, and brings them closer to them brand than ever before.