In 2021, Small Businesses were in a rough spot. They’d just endured a global pandemic, and for many of those still operating, they needed to make the most of the holiday shopping season to ensure their doors would stay open into 2022.
So, for the 12th year of Amex’s signature “Shop Small” campaign, we guided the brand to focus their resources on supporting small businesses more directly than ever before: by creating 100 jingles for 100 small businesses, and promoting the heck out of them.
The campaign contributed to a dramatic upturn in small business spending over the holidays, and was recognized with a Silver Clio Award.
