Brita had just engaged NBA MVP Stephen Curry in a partnership to represent the brand, and carry forward the message to Make Every Drop Amazing.
Drafting off of the TVC by DDB SF and Harvest Films, we were asked to make an equally amazing digital companion to this message.
We designed and developed a website that allowed people to create a unique pro-water message either by tapping their way through our custom clip library with dozens of assets, or by uploading their own original idea.
